Le caractère plus ou moins naturel d’un élément pourrait grandement biaiser le comportement.
Sans qu’il ne soit attesté que ce soit forcément meilleur pour nous, pour notre santé ou pour notre planète, est-ce que le simple fait de présenter quelque chose comme étant naturel peut avoir des conséquences sur notre comportement ?
Chronique diffusée le 23 janvier 2025. L’ensemble des chroniques est accessible sur une playlist dédiée.
Pour aller plus loin :
« People overwhelmingly choose “natural” products, from chocolate to drugs », par Eric Dolan. Publié sur Psypost, le 16/12/2024. Consulté le 06/01/2025. Lien : https://www.psypost.org/people-overwhelmingly-choose-natural-products-from-chocolate-to-drugs/.
Un autre épisode du podcast en lien :
« La Tête Dans Le Cerveau #174 – La fatale infusion ».
Sources :
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Cao Y. et Li H. (2022). Harmony between humanity and nature : natural vs. synthetic drug preference in chinese atheists and taoists. Journal of religion and health, 61 : 2743-2752.
Cao Y. et Li H. (2023). Everything has a limit : how intellectual humility lowers the preference for naturalness as reflected in drug choice. Social science and medicine, 317 (15625) : 1-8.
DiBonaventura M.D. et Chapman G.B. (2008). Do decision biases predict bad decisions ? Omission bias, naturalness bias, and influenza vaccination. Medical decision making, 28 (4) : 532-539.
Gaig S. et al. (2019). “Organic,” “natural,” and “additive-free” cigarettes : comparing the effects of advertising claims and disclaimers on perceptions of harm. Nicotine and tobacco research, 21 (7) : 933-939.
Ji L.J. et al. (2023). The naturalness bias influences drug and vaccine decisions across cultures. Medical decision making, 43 (2) : 252-262.
Lappas C.M. et al. (2023). Do physicians prefer natural drugs ? The natural versus synthetic drug bias in physicians. European journal of health psychology, 30 (1) : 40-47.
Li H. et Cao Y. (2023). Exposure to nature leads to a stronger natural-is-better bias in chinese people. Journal of environmental psychology, 79 (101752) : 1-7.
Li T. et Gal D. (2023). Consumers prefer natural medicines more when treating psychological than physical conditions. Journal of consumer psychology, 34 (3) : 425-444.
Meier B.P. et al. (2019). Naturally better ? A review of the natural-is-better bias. Social and personality psychology compass, 13 (8) : 1-21.
Meier B.P. et al. (2023). Religiosity and the naturalness bias in drug and vaccine choices. Journal of religion and health, 62 : 702-719.
Meier B.P. et al. (2025). Perceived naturalness biases objective behavior in both trivial and meaningful contexts. Social psychological and personality science, 16 (1) : 105-112.
Meier B.P. et Lappas C.M. (2016). The Influence of safety, efficacy, and medical condition severity on natural versus synthetic drug preference. Medical decision making, 36 (8) : 1011-1019.
O’Connor R.J. et al. (2017). Perceptions of “natural” and “additive-free” cigarettes and intentions to purchase. Health education and behavior, 44 (2) : 222-226.
Román S. et al. (2017). The importance of food naturalness for consumers : results of a systematic review. Trends in food science and technology, 67 : 44-57.
Rozin P. (2005). The meaning of “natural” : process more important than content. Psychological science, 16 (8) : 652-658.
Rozin P. et al. (2004). Preference for natural : instrumental and ideational/moral motivations, and the contrast between foods and medicines. Appetite, 43 (2) : 47-154.
Rozin P. et al. (2012). European and american perspectives on the meaning of natural. Appetite, 59 (2) : 448-455.
Rudski J.M. et al. (2011). Would you rather be injured by lightening or a downed power line ? Preference for natural hazards. Judgment and decision making, 6 (4) : 314-322.
Scott S.E. et al. (2020). Consumers prefer “natural” more for preventatives than for curatives. Journal of consumer research, 47 (3) : 454-471.
Scott S.E. et Rozin P. (2017). Are additives unnatural ? Generality and mechanisms of additivity dominance. Judgment and decision making, 12 (6) : 572-583.
Scott S.E. et Rozin P. (2020). Actually, natural is neutral. Nature human behavior, 4 (10) : 989-990.
Tsay C. et Banaji M.R. (2011). Naturals and strivers : preferences and beliefs about sources of achievement. Journal of experimental social psychology, 47 (2) : 460-465.
Wilks M. et Bloom P. (2022). Children prefer natural food, too. Developmental psychology, 58 (9) : 1747-1758.
Source image :
Aaron Burden – Une feuille verte avec des gouttes d’eau dessus photo (2023). https://unsplash.com/fr/photos/une-feuille-verte-avec-des-gouttes-deau-dessus-iJv8EoAqrbE
OpenEdition vous propose de citer ce billet de la manière suivante :
Christophe Rodo (23 janvier 2025). Le biaisant naturel (épisode 300). Cerveau en argot. Consulté le 19 janvier 2026 à l’adresse https://doi.org/10.58079/135al